Sell Your Property at Auction in London
Auction Sale in London
A secure sale auction combines the competitive bidding of traditional auction with the certainty of our underwritten reserve. Your property is marketed to thousands of active buyers across the UK, with a guaranteed minimum price and exchange on the day the hammer falls. We operate across London and the surrounding Greater London area, helping local homeowners sell on their terms.
Selling in London
Local market insight for Greater London sellers
If you are selling a property in London, you already know the local market has its own pace. London has the most complex and expensive property market in the UK. Prices vary sharply by borough, and many sellers face long chains, leasehold complications, and buyer uncertainty. Our Auction Sale is designed to cut through the uncertainty, giving you a clear timeline and a straightforward path to completion.
London sellers typically wait 18-25 weeks on the open market. Demand remains strong for well-priced properties with good transport links, while premium and leasehold flats can take longer to sell. With our Auction Sale, you can bypass the usual delays, avoid chain fall-throughs, and move forward with confidence.
Open Market Average
18-25 weeks
Typical time to sell in London
With Auction Sale
28-56 days
A faster, more certain route to completion
Why Auction Sale Works in London
Three reasons local homeowners choose this route
Avoid Long Market Delays
In London, the average open-market sale takes 18-25 weeks. Our Auction Sale gives you a predictable, agreed timeline so you can plan your next move.
Local Market Expertise
We understand the Greater London property landscape, including Victorian terraces, mansion flats, new-build apartments, and suburban family homes. Our valuations reflect real local conditions, not generic national averages.
Work Around Local Challenges
Leasehold issues, high stamp duty bands, chain delays, and mortgage affordability constraints. Our team has experience handling these issues and can often progress sales that traditional buyers struggle with.
How It Works
A simple, straightforward process from start to finish
Free Auction Appraisal
Our auction experts assess your property and provide a guide price recommendation. We'll explain the auction process, timeline, and expected outcomes based on current market conditions. We use Greater London market data and local comparable sales to ensure your valuation is accurate for London.
Property Marketing Launch
Your property is professionally photographed and listed across major auction platforms, reaching thousands of registered buyers. We conduct block viewings and provide detailed legal packs to serious bidders. We price and position your property based on real conditions in London, not generic national averages, to attract the right buyers or secure the right offer.
Auction Day Bidding
Watch as qualified buyers compete for your property through our modern online auction platform. Transparent, real-time bidding with reserve price protection ensures you maintain control. We coordinate with local solicitors and professionals familiar with London conveyancing, keeping everything on track.
Exchange & Complete
Once the hammer falls and reserve is met, the sale is legally binding. Exchange happens immediately, with completion typically within 28 days. No fall-throughs, no renegotiations. Complete on your chosen date, whether you are staying in London, relocating elsewhere, or moving abroad.
Frequently Asked Questions
Common questions about this sale method
Do you offer Auction Sale in London?
Yes, we provide Auction Sale to homeowners across London and the surrounding Greater London area. Whether your property is in the city centre, suburbs, or nearby towns, we can assess it and explain how the 28-56 days timeline would work for you.
How long does an Auction Sale take in London?
Our Auction Sale typically completes in 28-56 days. This is significantly faster than the 18-25 weeks average on the open market in London. Your exact timeline will depend on your circumstances and the property.
What types of property can you sell through Auction Sale in London?
We work with all types of residential property in London, including Victorian terraces, mansion flats, new-build apartments, and suburban family homes. Our Auction Sale is suitable for houses, flats, bungalows, and properties with tenants, short leases, or condition issues that may deter ordinary buyers.
What is the Modern Method of Auction?
The Modern Method of Auction is an online auction process that combines traditional auction benefits with modern technology. Bidding happens online over 28-56 days, making it accessible to more buyers. Once the reserve is met, the sale is legally binding with completion typically in 28 days. If you need an even faster sale, compare this with our Guaranteed Sale option which can complete in as little as 7 days.
What are auction fees and who pays them?
Seller fees typically range from 2-3.5% + VAT of the sale price. We provide transparent fee structures upfront. In Modern Method auctions, buyers may also pay a reservation fee (typically £5,000-£6,000) which is non-refundable if they withdraw.
What is a reserve price and guide price?
The guide price is the advertised price to attract buyers, typically set 10-15% below expected sale price. The reserve price is your minimum acceptable price - if bidding doesn't reach this, you're not obligated to sell. You set the reserve with our guidance.
Have more questions? Contact our team →
Get Your Free Auction Appraisal in London
Discover if auction is right for your property. Our experts will provide a guide price and expected timeline with no obligation. We cover London and the surrounding Greater London area.
Request Auction Appraisal